11.2022: Ambienta SGR SpA (“Ambienta”) announced the acquisition of a majority stake in Lässig GmbH (“LÄSSIG”). The German company was previously held by financial investors and the founders Claudia and Stefan Lässig, and Karin Heinrich. With Ambienta being the new majority shareholder in the company, the founders and Karin Heinrich retain a significant stake in the business and the previous financial investors also remain on board. Based in Babenhausen/Germany, LÄSSIG is a leading producer of functional, sustainable and innovative products for babies, children and the whole family, with sales in the DACH region as well as other European
markets. LÄSSIG, with more than 110 employees, was founded by Claudia and Stefan Lässig in 2006 and has since made a name for itself as a top provider of products such as bags, accessories and apparel for the entire family. From innovative diaper bags, which are still among its most successful products, LÄSSIG’s product range has been gradually expanded to include bags/backpacks, toys, crockery for kids, apparel and more. LÄSSIG products can be purchased in about 2,800 traditional retail stores, 50 online stores and via its proprietary online shop www.laessigfashion.de.

LÄSSIG is on a strong growth track and successfully started expansion to other European markets like France and the Benelux countries on the back of the established presence in the DACH region. Ambienta will support the internationalization going forward through its international network and resources. In addition, Ambienta will
drive the digitalization of sales, processes and operations. The company is a Resource Efficiency and Pollution Control investment for the purpose of Ambienta’s investment strategy. The company is a pioneer in the implementation of a holistic sustainability strategy: when developing its products, LÄSSIG concentrates on resource efficiency, renewable and recycled materials, and product durability since product design phase.

Centum Capital provides this public information as a market news, but has not been involved in this transaction.