E-learning platform for fishing with new investor

12.2021: Afinum acquires majority in Fishing-King and supports the market leader’s next phase of growth. Since it was founded in 2009, Fishing-King GmbH has developed into the leading e-learning platform for the fishing community in German-speaking countries. An expansion of the services for sustainable fishing is planned in the coming years. For this purpose, Fishing-King has agreed a partnership with Afinum, which will support the company in the next growth steps. A fund of Afinum Management GmbH is acquiring the majority in Fishing-King GmbH. Together with the founder Hubertus Maßong and the existing management team from Fishing-King, Afinum plans further growth through a higher penetration of the existing core markets, expansion into new markets and into adjacent product segments.

Fishing-King (www.fishing-king.de) is the largest fishing school in German-speaking countries and has developed the first officially recognized online courses for fishing licenses. The online course prepares interested parties fully, flexibly in terms of time and location for the state fishing examination. In addition, Fishing-King offers special online courses for water maintenance officers as well as online courses for processing caught fish or fishing for predatory fish. Since the launch of the first online preparation course in 2015, Fishing-King has supported more than 100,000 customers in Germany and Austria in preparing for the fishing exam. 137,000 fans have subscribed to the Fishing-King YouTube channel.

Centum Capital provides this information as a market news, but has not been involved in the transaction.