Emsa is set to join Groupe SEB

Global corporation Groupe SEB from France has acquired the household and garden product specialist Emsa from Emsdetten. The present shareholder Günter Nosthoff executed the sale of Emsa to the SEB Group in close consultation with the company’s three managing directors: Dr Klaus Flacke, Max Harrysson and Sebastian Moebus. “This transaction represents the successful conclusion of our longstanding search for a strategic partner” says Nosthoff.

The sale of Emsa took place with economic effect from 31 December 2015. The approval of the antitrust authorities has yet to be confirmed but it looks highly likely that this will be granted.

“The most important objective for the whole management team is to secure jobs and the Emsdetten site for the long term,” stresses Nosthoff. He says that pursuing the path with a strong parent company in the background – in particular Groupe SEB– will offer Emsa an opportunity to fully exploit its potential for growth.

Sustained growth for nine years

The progress Emsa has made over the past 9 years is a testament to the potential that lies within the brand. In 2007, the long-standing company was on the brink of closure. Today, Emsa employs 750 members of staff and is up there once again with the best-known brands in the kitchen, home and garden sectors. Over 50 million euros were invested in the facilities, plus two new sites were established in China and Vietnam. By employing a clear innovation strategy, the company has launched more than 1700 new products on the market since 2010 and doubled its sales from 2007, with the latest figures standing at 106.8 million euros.

Strategic partnership

To ensure the company is able to continue this trend for growth in the dynamic, globalised environment, Emsa sees it as the next logical step to get a strong partner on board. “Our growth has always been defined by the financial resources available to us,” says Flacke. Groupe SEB also offers additional potential for growth: the corporation has an annual turnover of just short of 4.8 billion euros and is home to a number of well-known brands such as Krups, Rowenta, Tefal, Moulinex and Supor.

“By acquiring our company, SEB has gained an expert in categories which still remain relatively underdeveloped within the corporation,” says Flacke. Emsa is gaining access to new global markets and opportunities. SEB, in turn, has acquired “know-how, innovation and a solid distribution network,” in the words of Sebastian Moebus, one of the managing directors of Emsa alongside Flacke and Max Harrysson. This led to the fact that right from the start, the negotiations were conducted at eye level and based on partnership.