Online retailer for heating finds growth investor

1.2022: The investment company VR Equitypartner, together with co-investors, acquires a significant share in Heizungsdiscount24 GmbH and, in addition to capital, will also bring extensive know-how in terms of process optimization and expansion to the partnership. Heizungsdiscount24 is an online dealer for heating technology and related accessories. The products are mainly sold to end customers and, what is probably the largest product range in Germanny, includes all well-known manufacturers. Skilled heating engineers are available to customers as hotline advisors, and on-site installation can also be arranged as an option via more than 35 partner companies. The sellers of the shares, the two company founders, want to create perfect conditions for further strong growth. They will remain involved in the company and part of the management team as part of the transaction. The long-standing managing director also participates in the Company. In the course of its company’s history, Heizungsdiscount24 has developed into one of the leading online retailers in the heating sector thanks to close relationships with suppliers, the development of high-performance logistics, intelligent online marketing and more than 500,000 satisfied customers. With currently around 100 employees, the company achieved an annual turnover of more than 65 million euros in 2020 and is recording strong growth.

Centum Capital provides this public information as a market news, but has not been involved in this transaction.