Biscuit factory finds succession solution

02.2020: Financial investor AUCTUS is taking a stake in Georg Parlasca biscuit factory. The traditional family company near Hanover/Germany was founded 1897 and is run by the 4th generation of Anna-Luise, Annett and Georg Parlasca. Parlasca has been able to position itself as a leading private label manufacturer for specialty pastries and bars over the years and focuses primarily on the baby food and organic categories as well as on innovative special recipes (including vegan, low-carb, low-sugar and high-protein). The company sees itself as an innovative service provider that develops and implements customized solutions together with its customers.

The Parlasca family has been planning the future of the traditional company for some time. The goal was to find a strong partner who would support the company in the successful further development. The independence and preservation of the special Parlasca corporate culture should be ensured at the same time. Now AUCTUS, the leading medium-sized German private equity firm, has been found as a long-term partner for the joint implementation of this strategy. The Parlasca family retains a significant stake in the company as part of the partnership, and Georg Parlasca remains the managing director in operational and strategic responsibility. In addition, Georg Parlasca will take over the chair of the advisory board after his work as operational manager and actively shape the long-term strategic development of the company in this role. Mr. Guido Schulze is appointed as the second managing director. The partnership does not change anything for customers, suppliers and employees. Plans for a production expansion at the Burgdorf site are ongoing.

AUCTUS and the Parlasca family plan to accompany the successful development of the company in the long term and to support them through further investments in personnel and technology.

Centum Capital provides this information as a market news, but has not been involved in the transaction.