German pet food companies Seitz Heimtiernahrung and Fleischelust join forces and merge businesses.

Fleischeslust offers premium pet food for dogs and cats, with a strong brand in the market.

Seitz pet food from Langwedel in Lower Saxony/Germany is a leading manufacturer of premium wet food for dogs and cats in the private label segment. The range also includes BARF products and sausages, which are sold under their own brand “Seitz pet food”. Seitz’s customers include German premium brand companies that sell their products through veterinarians and specialist retailers.

On July 1, 2019, Seitz integrated the Bavarian company Fleischeslust into the Seitz Group. In return, the Kurpas family, owner of Fleischeslust, took part in the Seitz group. “Both companies remain legally independent,” emphasizes Thomas Suwelack, managing director of both companies. The private equity investor BPE Unternehmensbeteiligungen from Hamburg/Germany, which holds a majority stake in the Seitz Group, operates in the background.

The aim of this strategic alliance is to jointly take into account the increasing demand for healthy premium pet food and the regulatory requirements. The growth of both companies focuses on the areas of raw material purchasing and quality management. To secure production capacity, the Seitz Group has invested heavily in a modern production facilities and processes in recent years and now offers products for dogs and cats that are certified according to the IFS food standard. While Seitz pet food continues to focus on its core competence as a private label producer, Fleischeslust got an IFS-certified producer for its own products. The Fleischeslust location in Waldkirchen remains for logistics and finishing.

In the future, innovations should be implemented to the market even faster. At Seitz, you can already benefit from the company’s expertise in developing and producing sausages for dog nutrition. “This merger represents a profitable situation for everyone involved – a merger at eye level,” emphasizes Fleischeslust founder Oliver Kurpas.

Centum Capital initiated the deal and advised the buyer in 2019.